The gradual opening-up of Romania during the 1960s continued with the reorganisation, in 1972, of the national strategy for culture and tourism promotion, and the establishment, as part of the new Council for Culture and Socialist Education (CCES), of a special commission in charge of the national strategy for incoming foreign tourists. It was in this context that the National Tourrism Office (ONT) strategically commissioned, via its media arm Publiturism, a series of films meant to persuade various communities from the Romanian diaspora to spend their holidays – and their money – “back home” in Romania.